🔑 1. Keyword Research

• • Primary keywords (main topic)
  • Secondary/LSI keywords (related terms)
• Target keywords with high search volume and low to medium competition.

2. Optimize Title Tags

How to work in on-page SEO?

Keep it under 60 characters

Include the primary keyword as early as possible

Make it click-worthy (use numbers, power words, etc.)

3. Use Meta Descriptions

Limit to 155–160 characters

Include the primary keyword

Write compelling, action-oriented text to increase click-through

4. Use Header Tags (H1, H2, H3, etc.)

• Use H1 for the main title (only one per page)
• Use H2/H3 for subtopics
• Include keywords naturally in headin

5. Create SEO-Friendly URLs

• Keep it short, descriptive, and keyword-rich.
• Avoid unnecessary words or symbols.

Example:
❌ /products/page?id=12345
✅ /organic-green-tea

📚 6. Content Optimization

Use the main keyword in the first 100 words.

Include related (LSI) keywords.

Keep it original, useful, and well-structured.

Update regularly for freshness.

🖼️ 7. Image Optimization

• Use descriptive file names (green-tea.jpg not IMG_123.jpg).
• Add alt text with keywords.
• Compress images for faster load times.

🔗 8. Internal Linking

• Link to related pages on your website.
• Use descriptive anchor text.
• Helps search engines and users navigate better.

📱 9. Mobile-Friendliness

Use responsive design.

Test with Google’s Mobile-Friendly Test.

⚡ 10. Page Speed Optimization

• Compress images and files.
• Minify CSS, JavaScript, and HTML.
• Use browser caching and a CDN (like Cloudflare).

🔒 11. Secure Your Site (HTTPS)

• Use an SSL certificate.
• It’s a ranking factor and builds trust.

🧠 12. Schema Markup (Structured Data)

• elps search engines understand your content better.
• Use Schema.org and tools like Google’s Rich Results Test.